There are times,¬ in our culture of over-sharing,¬ when¬ you just want to put your hands over¬ your ears and say, ‚ÄúTMI‚ÄĚ!¬ People¬ tend¬ to¬ share too much information, especially¬ when it comes to¬ social media!¬ Yet,¬ there are times¬ when you‚Äôre¬ asked to share far more about¬ yourself¬ than¬ is necessary or¬ wise.
For example, in order to lure¬ new clients,¬ who sign up for life insurance,¬ John Hancock Insurance offers¬ them a ‚ÄúFitbit.‚ÄĚ The¬ Fitbit¬ monitors¬ the client‚Äôs¬ fitness and health data. And if you lead¬ a healthy lifestyle,¬ John¬ Hancock¬ will¬ reward¬ you¬ with¬ ‚Äúvitality¬ points.‚ÄĚ¬ This¬ means¬ that¬ the Hancock¬ Fitbit¬ sends all¬ your personal, up-to‚Äďthe minute¬ information¬ to the company,¬ itself.¬ ¬ Think about it, if you¬ eat¬ too much junk food¬ and¬ you¬ are¬ a couch potato, the¬ insurer¬ might¬ think twice about your¬ low¬ insurance rates.¬ ¬ You have to wonder why anyone¬ would¬ want to share that kind of¬ information¬ with the very company whose job it is to determine whether or not¬ you‚Äôre fit enough to¬ insure you!
TMI can¬ easily¬ backfire on you¬ when you‚Äôre communicating in business.¬ It‚Äôs all too easy¬ for a¬ new client¬ to stop¬ reading¬ an¬ email message¬ with too¬ much¬ unnecessary information,¬ or if¬ your writing is difficult to follow because the¬ sentences¬ just¬ keep running on.¬ For example, which¬ of the following emails¬ are you¬ more likely to¬ finish¬ reading?
1/ Dear Important Client,¬
Regarding your concern about the¬ look of¬ the¬ ad you asked us to design we did communicate¬ your¬ ideas to our team but the thing is they must have chosen to modify¬ the concept¬ by going in¬ another direction. Although I‚Äôm pretty sure that the end result does achieve what you had hoped for,¬ based on the meetings we had on May 10 and¬ 11, and also the conversation the entire team had with your¬ team¬ when the project was just in its initial stages. But we can definitely fix it no problem so that it looks more like¬ what you¬ were originally¬ thinking of. ¬
I received your email expressing your concern about the appearance of your advertisement. Clearly there has been a miscommunication¬ ‚ÄĒ my sincere apologies.‚ÄĮWe‚Äôll revisit the notes from our initial meetings and redraft the work. ¬
I am sure¬ you were rolling your eyes at some¬ point while reading example number one!¬ TMI in business communication¬ is bound to be either confusing or annoying, or both.¬ But you can you remedy TMI¬ by¬ always¬ keeping these three¬ key¬ points in mind:
1/¬ Precision:¬ Use precise language. Choose the word that most clearly expresses¬ your point.
2/ Simplicity: Less truly is more.¬ Use¬ one thought per sentence.¬ Don‚Äôt use a complicated word when a simple one will do.
3/ Clarity:¬ Strengthen your message by being clear and direct.¬ Communicating effectively is not about impressing your audience¬ with ‚Äúpurple prose‚ÄĚ ‚ÄĒ it‚Äôs about making sure you are understood.
Mark Twain famously¬ said,¬ ‚ÄúWriting is easy, all you have to do is cross out the wrong words.‚ÄĚ And you know what? He was right.
Would you like to learn more about creating effective business communications? Contact me at The Language Lab.¬