Great Presenters Know Their Audience

Sometimes, we can be our own worst enemies. Case in point: I’ve been working with a highly accomplished IT manager, who’s an expert in her field. She’s smart! She manages large, highly technical complex projects. When she makes presentations to colleagues, with similar technical backgrounds, she tells me they have no trouble understanding her. Yet,…

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a greek statue is used to illustrate the art of persuasion

The Ancient Art of Persuasion

You might not realize how often we rely on the ancient art of persuasion in our everyday lives. But we do it quite often, if you think about it. Some of the most obvious instances, where we do it, are in the work place. For example, we need to be persuasive when we apply for…

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