Great Presenters Know Their Audience

Sometimes, we can be our own worst enemies. Case in point: I’ve been working with a highly accomplished IT manager, who’s an expert in her field. She’s smart! She manages large, highly technical complex projects. When she makes presentations to colleagues, with similar technical backgrounds, she tells me they have no trouble understanding her. Yet,…

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A word cloud of computer security related tags and terms

How Plain Language Can Improve Cybersecurity

The recent cyber attack on Twitter, Paypal, Netflix, the New York Times and other major businesses — all on the same day — demonstrated how incredibly vulnerable we are to cyber exploitation. These are businesses that I tend to think of as very secure. Of course, what online business is totally secure, really? I learned this…

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A Venn diagram that shows the intersection of customers, staff and shareholders

Why You Need Plain Language

Harvard Business School professor Robert Simons asks: “How Do Your Core Values Prioritize Shareholders, Employees, And Customers? Along with identifying a primary customer, you must also define your core values in a way that ranks the priority of shareholders, employees, and customers. Value statements that are lists of aspirational behaviors aren’t good enough. Real core…

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a vintage cartoon depiction of a media in the form of a man holding a microphone and a scrip

How To Get Results with Today’s Media

I often find that dealing with media seems to fall into two distinct categories– either a slam dunk experience that requires little effort or a scourge to be avoided at all cost. Sometimes, it can be a little of both. The key to media success is to better understand the rules of engagement. Why contact…

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