A Venn diagram that shows the intersection of customers, staff and shareholders

Why You Need Plain Language

Harvard Business School professor Robert Simons asks: “How Do Your Core Values Prioritize Shareholders, Employees, And Customers? Along with identifying a primary customer, you must also define your core values in a way that ranks the priority of shareholders, employees, and customers. Value statements that are lists of aspirational behaviors aren’t good enough. Real core…

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